LARA Bingle might make top dollars in a bidding war for her side of the nude photo scandal.

It is understood Bingle will be paid about $200,000 for a story that has the capacity to rock the AFL and engulf Brendan Fevola and the Brisbane Lions in a fresh storm of controversy.

But it also renders obsolete her threat of legal action against the troubled Lion. And although Fevola still faces the possibility of some form of sanction from the AFL, the league has proceeded with the production of the commercial that stars the Coleman medallist alongside his skipper Jonathan Brown.

Industry insiders last night were suggesting Woman’s Day had outbid New Idea for the exclusive but Bingle’s agent Max Markson was unable to comment when contacted last night.

The AFL has conducted its own investigation through Integrity officer Brett Clothier who interviewed Fevola, coach Michael Voss and CEO Michael Bowers by phone yesterday.

”It was a process they have to go through. We told him what we knew. We’ll wait to see what happens,” Bowers said.

AFL football operations officer Adrian Anderson made clear yesterday the league would take a dim view if Fevola was found guilty of distributing the naked picture of Fevola that has been widely reproduced over the past week.

“We find unacceptable any behaviour of taking a photo of a woman without her consent and circulating that, it’s completely unacceptable from an AFL point of view,” Anderson said.

”Whether that’s happened in this particular case, we’re not aware at the moment.

“I’m not going to go into sanctions at this particular point in time, because I think the important thing is to establish the facts in this case.”